Nearly 40% of marketers say content marketing is an essential part of their marketing efforts. And 81% say they sees content as a business strategy. But, at the core of any content marketing plan lies the question: What constitutes good content? In many cases, brands interpret it as “well-written content” — think impeccable grammar and spelling. While these are key elements of effective writing, they only scratch the surface.
Just like a traditional marketing campaign, your content strategy should focus on your marketing goals. When it comes to content, success lies in ensuring that your message resonates with the right audience. Imagine designing a beautiful billboard ad on a quiet road with little traffic. Even if it’s a work of art, its impact is lost because the audience simply isn’t there. In content marketing, the same holds true — good content isn’t just about creation; it’s about strategic placement and visibility.
If content isn’t tailored for the channels it’s meant to thrive on, it’s unable to deliver any value to your business. Quality content involves reaching out to your audience, emphasizing the importance of their time, and expressing your desire to connect, entertain, and fulfill their needs.
In this article, we’ll delve into the critical role of effective content in crafting your marketing strategy, shedding light on how a Product Information Management (PIM) solution can enhance your overall approach.
Why do we need a content marketing strategy?
A content marketing strategy is not just a trend; it’s a must-have for businesses. It serves as the guiding force amid a multitude of touchpoints, ensuring meaningful engagement and tangible business outcomes. By offering value, you position your brand as an industry authority, earning trust from potential customers. Over 70% of both B2B and B2C marketers have already recognized this, incorporating content marketing into their overall strategies.
As Sandra Herdering, points out, “identifying the exact moment when content triggers engagement can be challenging.” It’s the collective impact of all touchpoints that makes the difference. A content marketing strategy answers your audience’s questions, forges relationships, boosts conversions, and generates leads. Its effect can be seen in the achievement of three goals: creating brand awareness, building trust, and educating the target group.
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